The Apple Watch is the best smartwatch on the market for many, offering a high-quality smartwatch experience, but it’s not cheap—starting at $249/£219 (down from £259) for the Apple Watch SE (2022 model). This is more than the now discontinued Apple Watch Series 3 was being sold for prior to September 2022 ($199/£179). However, you don’t have to pay full price for an Apple Watch. Right now resellers are offering some fantastic deals on the Apple Watch.
The deals are likely to get even better as resellers start to clear out stock of older Apple Watch models that Apple has stopped selling since introducing the Apple Watch Series 8 and Apple Watch Ultra 2 at its September Wonderlust event. If it doesn’t have to be the newest Apple Watch you could see some good savings. Another way to save money is to find a deal that bundles an Apple Watch with another device.
In this article, we share the best Apple Watch deals you can get right now so you don’t have to pay full price.
Right now we are waiting for the new Apple Watch Series 9 and Apple Watch Ultra 2 to go on sale on September 22.
Apple has now discontinued the older models, the deals on those models need to be really good to justify spending money on them instead of the newer Watches. Especially as Apple has actually dropped prices in the U.K.
Best ongoing Apple Watch deals
Use our automatic price tracker to compare prices for the most popular models across various retailers.
Apple Watch Series 9
The Apple Watch 9 (2023 model) starts at $399/£399 for the aluminum 41mm version and $429/£429 for the 44mm model. It’s an extra $100/£100 for cellular.
The Series 8 previously sold for $399/£419 for the 41mm version and $429/£449 for the 44mm model, so the U.K. price is better this time.
The first Apple Watch Ultra sold for $799/£849, the new Apple Watch Ultra is just £799 in the U.K. though, so make sure the price you see is less than that!
Apple Watch Series 8
The first Apple Watch Ultra sold for $399/£419, the new Apple Watch Ultra is just £399 in the U.K. though, so make sure the price you see is less than that!
Apple Watch Series 7
The Apple Watch 7 is no longer sold by Apple, but it used to cost from $399/£369 for the 41mm version without cellular, while the 45mm variant started at $429/£399. If any resellers have stock to sell you’ll find it below.
Where to buy an Apple Watch
If you’re simply looking to pick up an Apple Watch regardless of price, there are plenty of stores that sell not only the latest Apple Watch Series 7, but older variants of the Apple Watch that aren’t available from Apple anymore—some at significant savings, too.
Apple Watch buyers in the U.S. can check out the following stores:
If you’re based in the UK, you can pick up an Apple Watch from the following retailers:
Where to buy an Apple Watch with Cellular
You’ve also got the option of picking up an Apple Watch with a cellular contract, allowing it to function as a standalone device that doesn’t need to be tethered to your phone to make calls and send texts. Amazon and other retailers sell the Apple Watch with Cellular and you can usually find discounts on most models, though not as deep as the GPS versions. Here are the sales we’re tracking this month:
All of the major U.S. carriers sell the Apple Watch and offer trade-in deals:
Carriers in the UK that stock the Apple Watch include:
Best refurbished Apple Watch deals
One of the best places to look for Apple Watch deals all year round is the Apple Refurbished Store. There, you’ll find huge Apple Watch discounts, sometimes even on the latest models. These Apple Watches have been returned to Apple for various reasons, and then completely revamped for resale. One of the major benefits of buying a refurbished Watch from Apple is that it will come with a one-year warranty so Apple may fix or replace it for free should anything happen to it in that first year.
In the U.S. you can get an Apple Watch Series 7, Series 8 or Apple Watch SE for less than the full price. You can save $110 on a refurbished Apple Watch 8 with Cellular in the stainless steel case.